Landing Gear is an award-winning experiential production company that partners with agencies and brands to make the impossible possible.

We design, engineer, fabricate, and produce whatever it takes.

LANDING GEAR.WE GET YOU THERE.

Work

At Landing Gear we believe it's ultimately, all about the work.

Google × PODS: AI-Powered Billboard

Google × PODS

AI-Powered Billboard

AI / Technology
BARK × Guy Fieri: Flavortown for Dogs

BARK × Guy Fieri

Flavortown for Dogs

Pop-Up / Experiential
American Greetings × Dolly: AI Dolly Booth

American Greetings × Dolly Parton

AI Dolly Booth

AI / Interactive
Spider-Noir: Citywide Show Launch

Amazon Prime Video × Spider-Noir

Citywide Show Launch

Entertainment / Stunts
Peacock: Giant Interactive World Cup Ball

Peacock

Giant Interactive World Cup Ball

Interactive / Large-Scale
Nutri-Grain: Teacher Lounge on Wheels

Nutri-Grain

Teacher Lounge on Wheels

Mobile / Fabrication
Heinz × NFL Draft: Live Floating Countdown Clock

Heinz × NFL Draft

Live Floating Countdown Clock

Sports / Technology
Warheads: Live Explosive Mascot Stunt

Warheads

Live Explosive Mascot Stunt

Stunts / PR
Stand With Crypto: Crypto Music Tour

Stand With Crypto

Crypto Music Tour

Tours / Events
Blue Diamond: Christmas Crashes Halloween

Blue Diamond

Christmas Crashes Halloween

Stunts / PR
Citizen: Interactive AR Snow Globe

Citizen

Interactive AR Snow Globe

AR / Interactive
MoonPie: Alien Drone Show

MoonPie

Alien Drone Show

Drone / Spectacle
Fogo de Chão: Custom World Cup Cleats

Fogo de Chão

Custom World Cup Cleats

Merch / Influencer
Oreo: Blockbuster Takeover

Oreo

Blockbuster Takeover

Retail / Experiential
Step Into Stonewall: AI Portrait Experience

Step Into Stonewall

AI Portrait Experience

AI / Interactive
BET: Bobby Brown Inflatable Head

BET

Bobby Brown Inflatable Head

Inflatables / Mixed Reality
Little Caesars: Food Influencer Convention

Little Caesars

Food Influencer Convention

Influencer / Events
Pilot: VR Truck Simulator

Pilot

VR Truck Simulator

VR / Immersive
Delta: Essence Festival Experience

Delta

Essence Festival Experience

Festival / Events
Tres Tequila: Hip-Hop Tour

Tres Generaciones

Hip-Hop Tour

Tours / Events
Showtime: Luxury Porta Potty Stunt

Showtime

Luxury Porta Potty Stunt

Stunts / Comedy
BET: Edible Billboard

BET

Edible Billboard

Stunts / PR
Oreo: Drone Dunk Stunt

Oreo

Drone Dunk Stunt

Drone / Stunts
NYC Pride: Crowd Sourced Activism

NYC Pride

Crowd Sourced Activism

Interactive / Public
American Idol × Frontier: Golden Ticket Takeover

American Idol × Frontier Airlines

Golden Ticket Takeover

Stunts / PR
Under Armour: Brooklyn Bridge Park Takeover

Under Armour

Brooklyn Bridge Park Takeover

Sports / Events
BET: Salon Tech Pop-Up

BET

Salon Tech Pop-Up

Pop-Up / Experiential
JCPenney: VR Xmas Experience

JCPenney

VR Xmas Experience

VR / Immersive
Under Armour: Curry Sneaker Launch

Under Armour

Curry Sneaker Launch

Pop-Up / Events
BET: AR Dance Tour

BET

AR Dance Tour

AR / Tours
#Take a Knee: Viral Social Justice Stunt

#Take a Knee

Viral Social Justice Stunt

Social Justice / Viral

ALWAYS START
WITH Yes

Services

We design, engineer, and produce high-impact brand activations, custom fabrication, inflatables, mobile tours, pop-ups, and complex live experiences.

Our builds seamlessly integrate emerging technology, cultural relevance, and smart data capture — transforming physical experiences into high-ROI PR, audience engagement, and first-party data.

CAPABILITIES

  • Brand Experiences
  • PR Stunts
  • Launch Events
  • Sponsored Activations
  • Pop-Up Experiences
  • Complex Multi-City Tours

TECH & INTERACTIVITY

  • Artificial Intelligence (AI)
  • Augmented Reality (AR)
  • Real-Time Data Tracking
  • Web3 & Next-Gen Platforms

DESIGN & BUILD

  • Set Design
  • Custom Fabrication (props, scenic builds, large-scale installations)
  • Environmental Builds
  • Trade Show Exhibits
  • Vinyl Wrapping & Vehicle Wraps
  • Food Trucks & Mobile Builds

PRODUCTION

  • Full Event Production & Execution
  • Location Scouting & Management
  • Permitting & Logistics
  • Brand Ambassador Staffing
  • Livestreaming & Content Capture

MERCH & CULTURE

  • Custom Merch
  • Strategic Partnerships
  • Influencer Collaborations

Creating individual experiences for the MASSES

Flowcode activation
Pride activationFlowpage mobile experience

WHERE EXPERIENCE BECOMES DATA

We don't just create experiences — we turn them into powerful data engines.

Using Flowcode's advanced QR technology, Landing Gear bridges physical brand activations with digital intelligence. Every scan delivers a frictionless, engaging moment for audiences (content, AR, interactive experiences) while giving brands clean, high-quality first-party data in real time.

From precise attribution and audience insights to CRM growth and conversion tracking, we connect unforgettable real-world moments directly to measurable business impact.

The First Rainbow activationInteractive mobile experience

TEAMWORK
makes the dream work

Landing Gear team
FounderAaron Royer
FounderSwang

About Landing Gear

We build stories you can walk around in.

Landing Gear is an experiential production company that puts people at the center of every project. We design immersive, culturally resonant experiences that audiences can step into, interact with, and carry with them long after they leave.

Working as close collaborators with agencies and brands, we blend high-end physical production, sharp storytelling, and emerging technology to create moments that cut through the noise, spark conversation, and live on across social media, press, and culture.

Our Story

Founders Aaron Royer and Stephen Wang (Swang) first collaborated at innovation agency WP Narrative, where they developed a hands-on production approach focused on turning experimental ideas into immersive, real-world experiences. As demand for this kind of work grew, they launched Landing Gear to focus exclusively on brand activation production and complex experiential projects.

This same collaborative spirit continues to define us today — we roll up our sleeves, solve tough technical and production challenges, and always start with "Yes."

Landing Gear team working

OFFICE HOURS:
UNTIL IT'S DONE

Awards

Our main focus is always to deliver for our clients. Awards are just the cherry on top.

Cannes Lions
NY Festivals
Communication Arts
Clio Awards
SXSW
One Show
Davey Awards
Webby Awards
Shorty Awards
AICP
D&AD