The Ask

Announce to the world that  the FIFA World Cup is on Peacock.​

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The Answer

We built a giant 39 ft. interactive soccer ball that responded in IRL each time a goal was scored by spinning, lighting up, and announcing the country.  Additionally, fans could control the ball from their phones, making it cheer for their favorite teams.  With viewing parties at Rockefeller Center, NYC and Miami.

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The Impact

500K+ activation engagements